Shift Up to self-publish Stellar Blade sequel and new Shinji Mikami games

[Ebicentre]

From Automaton Media (archive):

Korean gaming darling Shift Up announced they will self-publish the sequel to their brand-new I.P. Stellar Blade, alongside games developed by Biohazard/Resident Evil creator Shinji Mikami's newly christened studio, Unbound.

'Unlike the first game, which was published by Sony Interactive Entertainment, the Stellar Blade sequel will be fully self-published by Shift Up. This will give the studio more creative freedom over the IP, particularly when it comes to leading marketing strategies that “communicate the unique appeal of Stellar Blade’s universe to players more directly and effectively.” Using the first game’s success as a springboard, Shift Up is planning an optimal market strategy that is designed to “maximize sales and reach a broad global audience from day one,” suggesting early multiplatform [sic.] support.'​

'Like the Stellar Blade sequel, games under the Shinji Mikami-led studio Unbound will also be self-published by Shift Up. Unbound has been working closely with Shift Up on several titles, many of which are expected to be released in a sequential manner. More news about the Unbound-developed games will be released over time.'​

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This is good news for Stellar Blade, as Sony's censorship policies caused a major upheaval in the gaming community when it first launched. The action game has since gone on to become a highly acclaimed I.P. by gamers, with protagonist Eve drawing comparisons to the likes of Lara Croft and 2B due for her sex appeal.

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